Organizers: Romanian Heart Foundation and Romanian Society of Cardiology
Date: May 25th 2012
Since 2011, Media Med Publicis has been supporting the optimal development of biannual editions of the cross Bike for your heart!
Each edition has had over 150 participants. The novelty of this campaign is in the means of event promotion. Bike for your heart! is a special case in point of communicating through new media channels, the campaign’s visibility being almost exclusively on Facebook.
The cross is going on a easy route because the campaign’s objective is to encourage any type of physical activity (minimum 30 minutes per day) and it addressed people of all ages.